In 2016 we were delighted to be asked by Oxfordshire Artweeks to launch a campaign to find appropriate partners for their 2017 Festival. Mushroom Communications designed a sponsorship structure and packages of benefits and launched a campaign resulting in the successful matching of a local company to the Festival as main sponsor. Mushroom have been asked to continue to work for Artweeks on their new Christmas 2017 activities and into 2018.
The right kind of prestigious county-wide sponsor can work with Artweeks to design a launch event at a venue of their choice, use the Artweeks Guide to reach thousands of style-conscious event-goers and make a splash in lifestyle magazines and other media in a county where Mosaic AB groupings account for 25% of the population. (National average 8%.)
As an arts organisation should be, they're really open to creative ideas for integrating your brand messages with the art on show around the county for the month of May or in the run up to Christmas.
So if you are an agency who really wants to do something different for your client, or a brand manager looking for scope to try out some original promotion ideas, please email heatherb@mushroomcommunications.com to start the brainstorming.